How is virgin america

Please view our advertising policy page for more information. Skip to content. Advertiser Disclosure. John Harper. Purple Lights Virgin Atlantic was among the first airlines in the world to introduce the concept of mood lighting to aircraft cabins.

Black Leather Seats The seats, oh those glorious seats. What will you miss most about Virgin America? Sound off, below. Sign up for our daily newsletter. Sign up. I would like to subscribe to The Points Guy newsletters and special email promotions. The Points Guy will not sell your email. Please enter a valid email address Please check mailing preferences. Sign-up Successful! Welcome to The Points Guy!

John Harper is a contributing writer for The Points Guy. LifeMiles improves Canadian award prices, makes awards more valuable. A booking journey often includes multiple devices. Our technology team built a site that worked on all of them. Users could start booking on a laptop at work and finish booking on a smartphone at home. A personalized approach meant a better, faster experience.

We built the app and website to function as contextually aware travel companions that showed users the most relevant information.

When it was time to head to the airport, the app and website would automatically switch to day-of-travel mode, enabling rapid check-in and persistent access to your boarding pass. After every trip, both experiences celebrated the completion of your trip and showed your updated loyalty information.

It uses the same interaction models as the site and the app so users have the same experience across all touchpoints. An amazing front-end experience is only possible with a robust technology solution backing it. We created an architecture to provide the flexibility we needed. To deliver a single-page experience with high performance, we developed a standalone JavaScript web application in AngularJS.

Compared to other airline sites at that time, it significantly reduced the number of calls to the server. At launch, the page weight for VirginAmerica. A bespoke CMS let Virgin America centralize their flight service content, including tiers, food options, destination pages, and promotions.

The airline industry often relied on webview and off-the-shelf solutions. We built a truly native app, developing iOS and Android simultaneously to speed up development. Every platform shared the same layer of business logic to reduce maintenance.

It was a radically different and efficient approach to digital product development for our client partners. Our unique and stylish product and brilliant customer service have won every major travel award. The airline has also done something almost inconceivable in the airline industry: Virgin America won the hearts and fierce loyalty of consumers around the country.

People love this airline. Guests on Virgin America are offered more choice and control and friendly customer service in an otherwise demoralising commercial airline environment.

Flying is no longer a dreaded chore: it is something to look forward to. Virgin America has brought new competition, lower fares and a focus on creating an enjoyable in-flight experience to the US.

Our innovative, stylish, guest-focused product and experience and even our safety video have made such an impact that our little airline forced the big legacy airlines to step up and find ways to compete - including by updating their fleets after years of ignoring customers.

Airports where competition was stifled and prices prohibitively high — in cities like Dallas, Newark, Chicago and Denver — have opened up and customers have more choice. Because of Virgin America, the industry finally had to consider the customer. The commitment to create a truly guest-focused airline and the dedication and will to make it happen — through some of the most challenging economic times and anti-competitive obstacles — has resulted in a financially successful business that achieved record profits last year.

But the real winner is the customer. Today, the flying public has lower fares and better options. When Virgin America launched, fleetwide WiFi was considered a radical idea, and so was touch-screen entertainment at every seat, and brand new and beautifully designed cabins.

Airlines have had to invest in better products to try to compete. That is a testament to the entire Virgin America team. Accept See Cookie Policy.